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From Discovery to MVP


StartupWindX

This course will take entrepreneurs through the process of creating an effective and compelling Minimum Viable Product (MVP). It will help them to understand potential product opportunities to exploit and how to get early validation using their compelling MVP

The end goal of this course is to enable graduates to take their ideas from discovery to MVP, and how to write user stories. After completing this course, graduates will be able to - Define and identify product opportunities using ‘Jobs To Be Done’ framework; Assess opportunities using the FIT model; Define discovery hypothesis; Develop a Minimum Viable Product (MVP) and write compelling user stories.

* A Bachelor’s degree * Awareness of business terminologies and * Member on StartupWind community

Course Staff

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Prof. Mohanbir Sawhney

Prof. Mohanbir Sawhney is a management consultant, author and the McCormick Tribune Professor of Technology at the Kellogg School of Management. He advises 25 companies about their e-commerce strategies. His research work are published in leading journals like California Management Review, Harvard Business Review, Journal of Interactive Marketing, Journal of Product Innovation Management, Management Science, Marketing Science, MIT Sloan Management Review, and Journal of the Academy of Marketing Science. He is a Fellow of the World Economic Forum and was named as one of the top 5 professors at Kellogg in 2008 and 2009. He has been awarded the 2006 Sidney Levy Award for Teaching Excellence at the Kellogg School and has been recognized as an outstanding professor of the year at Kellogg in 1998. Business Week named him as one of the 25 most influential people in e-Business and Crain’s Chicago Business named him a member of “40 under 40”, a select group of young business leaders in the Chicago area. He was awarded the 2005 runner-up for Best Paper in the Journal of Interactive Marketing.

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